On October 28th, the Toronto Cyclists Union’s held their first annual fundraiser. The room was full of people as excited about cycling as I am.
I created this email campaign to help promote the event. This illustration was also turned into an art print, which was sold at the event to help raise funds.
The illustration was inspired by Georges Massias’ famous 1895 print for Gladiator Cycles.
illustration: Simon Farla
video: Simon Farla
programming: Simon Farla